Plum Theory
Rich smoky plum, Velvet Matte
Apply evenly using the applicator.
Start at the center and blend outward.
Pro tip:
Layer lightly for buildable intensity.
Made for every lip, every tone, every day. Whether you're bold or bare, our shades are formulated to complement all skin tones — from fair to deep — and suit every age and lifestyle.
Isododecane, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethicone, Theobroma Cacao (Cocoa) Seed Butter, Trimethylsiloxysilicate, Candelilla Wax, Ricinus Communis (Castor) Seed Oil, Kaolin, Caprylic/ Capric Triglyceride, Disteardimonium Hectorite, Argania Spinosa (Argan) Kernel Oil, Macadamia Integrifolia Seed Oil, Squalane, Sodium Hyaluronate, Tocopherol, Vanilla Planifolia Fruit Oil, Caprylyl Glycol, Ethylhexylglycerin, Palmitoyl Tripeptide-1, MAY CONTAIN (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Lake Pigments (CI 47005:1, CI 15850:1, CI 45410:2, CI 14700:1, CI 42090:1).
Peptides- Actively plumps and smooths the lips, preventing the liquid pigment from settling into fine lines and ensuring a flawless, even coat of color.
Vitamin E- Acts as a natural conditioner to prevent the liquid matte formula from feeling tight or drying out your lips, ensuring comfortable, all-day wear.
Squalane- Provides a weightless, silky slip that helps the liquid lipstick glide on effortlessly and locks in moisture without compromising its smooth finish.
Argan Oil- Packed with nourishing fatty acids, it intensely softens the lips so the highly pigmented color stays flexible and never cracks, crumbles, or flakes.
Sodium Hyaluronate- Acts as a deep-penetrating moisture magnet, elevating the comfort of a liquid lipstick by keeping lips continuously hydrated and plump.
Parabens, mineral oil, sulfates, drying alcohols, formaldehydes, formaldehyde-releasing agents, palm oil, retinyl palmitate, oxybenzone, coal tar, and hydroquinone. It also excludes triclosan, triclocarban, mercury and mercury compounds (like Thimerisol), insoluble plastic microbeads, resorcinol, talc, toluene, BHA and BHT (at 0.1% or more of the formula), and ethanolamines (DEA/TEA/MEA/ETA).
Tap a shade. Switch skin tones. See the difference.
The shades of lipliner and velvet matte lipsticks are so smooth and beautiful ❤️
Thank you so much. We really appreciate your valuable feedback
Perfect for festive occasions.
Very smooth application and excellent pigmentation.
It gives an elegant finish to every look.
Such a gorgeous plum shade.
