MAKEUP THAT MAKES SENSE
We didn’t set out to build a beauty brand. We set out to fix one specific, annoying, entirely solvable problem - the waste built into a product people actually love. Full colour, full finish, none of the excess.
Meet the founding members
Better Beauty is built by a team that understands both the emotion and the execution of beauty. Different expertise, one shared standard: build what works.
Naina Ruhail
Building with instinct, empathy, and an obsession with getting it right for real women
Dheeraj Beri
Ensuring what we build doesn't just look good-but works, at every level
Prateek Ruhail
Blending creative vision with sharp brand-building
Note from the Founders
Better Beauty exists because one problem bothered us enough that building a brand around it felt like the only reasonable response. We hope it bothers you too - in the best way. The kind of bothered that makes you look at your drawer full of unfinished lipsticks and think: there's a better way to do this.
xo xo! 💋
Our point of view.
The beauty industry has an honesty problem - built on telling people they need more than they do. We think less is more interesting. Less format, less waste, less guilt, without ever diluting the colour or pay-off. We just made less of it.
Everything we make is guided by a simple idea - less format, less waste, less guilt, without ever diluting the colour, finish, or pay-off.
5ml - The average full-size lipstick. Most of it goes unfinished.
20%- The average amount people use before it ends up in a bin.
2ml- Our answer. Exactly the amount you'll finish. Every time.
0 - Wasted formula per vial. That's the whole point of this brand.
Rich pigment, comfortable wear, and a format designed for how you actually use it. Developed to dermatological standards, cruelty-free, and made for Indian skin tones.
Intentionally formulated
Built on honesty, affordability, authenticity, quality, and transparency.
Rooted in science
Developed to dermatological standards and multi-stage tested - every claim backed by data.
Community Driven
Designed by you, developed by us - beauty that fits your on-the-go life.
